Home Selling Tips

10 Staging Tips to help Sell your home

Prepare your home for buyers

  • Buyers are attracted to a clean and attractive house that sparkles
  • The outside is an important as the inside, and everything is kept trimmed and mowed.
  • Smell is also very important, make it pleasant
  • Make sure all clutter is removed

Pricing your home

  • Over pricing a home is one of the biggest reasons a home doesn't sell
  • The most accurate way to price your home is to contact an Appraiser and your Realtor®
  • An Appraisal can show the value of a home, however, a Realtor® & can do a comparative Market Analysis (CMA) that shows what you can expect to get for your home.

What a Good Realtor will do for you

  • Market your home with good exposure, such as ads, lawn signs, open houses, information sheet. Place it with the Multiple Listing Service,to attract other real estate agents
  • Always keep you up to date and very informed
  • Know the home selling market, and do their best to get the highest negotiated price
  • Insure that the deeds are transferred and the insurance will be issued a free and clear title.

 

 

5 Emotional Mistakes Sellers Make
 
 
Have you ever said something in the heat of the moment, then wished for weeks later you could reel those words back in? Truth is, all of us commit emotion-driven mistakes in some areas of our lives. But when it comes to selling your home - read: cashing out your most valuable asset - the stakes are simply too, too high to allow yourself and your transaction to fall prey to predictable emotional pitfalls.

Fortunately, when it comes to emotion, what’s predictable is avoidable if you’re willing to acknowledge and correct for your own feelings and how they can foul up your decision-making. This list will help you predict - and better yet, avoid - some common decision traps driven by emotions.

1. Price reduction paralysis. Wikipedia defines panic as “a sudden sensation of fear which is so strong as to dominate or prevent reason and logical thinking, replacing it with overwhelming feelings of anxiety and frantic agitation consistent with an animalistic fight-or-flight reaction.” But there’s a real estate-specific reaction to panic that the infinitely wise
Wiki editors left out: freezing up entirely.

In cases of overpricing, the seller has most often started out as overconfident in their home’s prospects on the current market. But as the days on the market turn into weeks, or even months, that overconfidence morphs into panic: panic that the place will only get a lowball offer, panic that the place won’t ever sell, panic that the seller will be stuck in the property, panic that the seller’s future life or career plans will be ruined. This is a panic that snowballs into increasingly disastrous hypothetical scenarios, and fast.

Unfortunately, this panic is often accompanied by a fear that actually reducing the home’s list price will actually kick off the snowball effect. This couldn’t be further from the truth: when a home is dramatically overpriced, cutting the price is the only way to fix the scenario (besides pulling it off the market entirely) and render the home more compelling to buyers. Some sellers have actually found that reducing their price gets them to a sweet spot wherein their home receives multiple offers and sells somewhere between the reduced price and the original list price.

But sellers who cannot manage their fear and panic can end up paralyzed, unable to cut the list price. And this begins the snowball effect of more and more days on the market, which aggressive buyers watch until they believe the seller’s desperation will make them amenable to a lowball offer.

The best way to deactivate this panic is to put a plan in place before it ever arises. Work with your agent to understand how to use the data around how long most homes in your area take to sell as a guidepost for making price reductions, if and when the need arises.

2. Excessive attachment.
Yes, this is the place your kid took her first steps, the place you carried your bride over the threshold, maybe even the place your parents built with their bare hands. But at the time you make a decision to sell it, it also becomes a property, an asset, that like any other good you would sell in the course of business, must be marketed and priced and transacted for.

Sellers who are excessively attached to a home are likely to:
  • overprice it
  • ignore market data, like the recent sales prices of comparable homes nearby
  • disregard their agent’s staging advice
  • improperly prepare their home for the market, failing to update or neutralize the decor
  • be irrational in negotiations around price or repairs
  • refuse to respond appropriately to market feedback, like no showings or offers even after it’s been on the market for weeks or months.

Buyers don’t know the emotional value your home holds for you. Nor do they care - and they certainly have no interest or intention to pay for it. If you want to stay attached to your home, keep it - no harm, no foul. But if you truly want to sell it, you must release yourself from your emotional attachment to it.

3. Ignoring the needs of your target audience. Again, by virtue of putting your home on the market for sale, you have become a de facto marketer. And every marketer knows that it’s essential to understand your target buyer’s wants, needs and lifestyle in order to get top dollar for your product (that’s your home). It’s up to you - working with your agent, of course - to figure out who the target market for your home is and to market it accordingly.

If your home is a 2 bedroom condo with a coffee shop on the ground floor and a subway station at the end of the block, your target buyer is likely to prioritize things like efficient storage spaces and room for entertaining. If your home is a rambling 3 story rancher on a half-acre, chances are good that pets and kids are likely to be high prioriti

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